Consumer electronics firms are growing rapidly as the market expands at a fast pace. There is increasing fragmentation and competition in the market with new challenges emerging from direct-to-customer vendors and the new low-cost Chinese manufacturing companies. While the global market for consumer electronics is highly lucrative, the increasing speed of innovation has forced companies to invest heavily in R&D initiatives. While product innovation has proven costly, it is also responsible for the extremely rapid growth of the market.
Consistent introductions of new technology into the market have driven growth in terms of both cutting-edge and budget sales. The market is also faced with a continuous downward spiral of component prices, as well as retail prices of finished products, making inventory prohibitively expensive to hold in retail channels.
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Consumer Electronics and Durables industry challenges
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Strategies to address challenges
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Business issues to address with each strategy choice
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Driving the top line: Improving revenue and market share
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Product innovation
Solution Details
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When should a product launch?
What is the impact of the launch on existing products?
How much to sell? How much to buy, manufacture and distribute?
How to get continuous updates during the initial portion of the launch?
How to course-correct? What are the levers?
How to synchronize data within a company and with retailers? |
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Growth by mergers and acquisitions
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How to align two disparate networks to maximize customer service efficiently?
How to understand dependencies among product portfolios?
How to provide a single face to the customer?
How to bring together and rationalize disparate enterprise data – items, customers, vendors? |
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Enhance customer service
Solution Details
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How to make reliable customer delivery promises with prioritization for key customers?
How to understand dependencies among product portfolios?
How to provide innovative fulfillment services to customers – VMI, consignment, and scan-based trading?.
How to make sure those relationships are profitable? |
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Improving promotional ROI
Solution Details
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What price points are most relevant – by customer and location?
How to leverage the strengths of a brand portfolio?
How to target promotions based upon POS data?
How to get an early read on promotional effectiveness? |
Consumer Electronics and Durables industry challenges |
Strategies to address challenges |
Business issues to address with each strategy choice |
| Improving the bottom line: Reducing costs and improving asset utilization |
Reducing transportation costs
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How to ensure the lowest possible costs while improving “perfect-order” metrics?
How to manage a mix of private and 3PL fleets?
How to understand the impact of inventory strategy on transportation constraints?
How to model current and future network requirements? |
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Aligning sales and operations
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How to streamline PSI process and make it more accurate and flexible?
How to ensure that constraints and targets are understood by the various organizations?
How to align and resolve differences?
How to provide a consensus view on an “enterprise plan”?
How to determine the best product mix to improve market share and profitability? |
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Reducing inventory
Solution Details
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How to align inventory positions to POS?
How to align inventory and thereby production to product and customer-specific rates of sale?
How to position inventory to ensure flexibility to react to customer demand?
How to enhance my collaboration with customers and vendors? |
