The personal and household products market, as well as the paper products market, is fiercely competitive and fragmented, with both private labels and unlabeled products. The largest companies in this space have been growing through acquisition. Companies in this segment are increasingly global in nature and are leveraging emerging markets in Asia, Latin America, and Eastern Europe to fuel growth and profitability.
The industry is experiencing slow growth in established markets including the United States, Europe, and Australia. There is also increasing retail consolidation in developed markets leading to price pressure on various manufacturers. The companies have adopted significantly different product approaches to the developing markets versus developed markets. Larger corporations are trying to leverage innovation to increase market share in developed markets and utilizing smaller pack sizes to sell into markets such as India and China.
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Personal and household products industry challenges
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Strategies to address challenges
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Business issues to address with each strategy choice
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Driving the top line: Improving revenue and market share
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Product innovation
Solution Details |
When should a product launch?
What is the impact of the launch on existing products?
How much to sell? How much to manufacture and distribute?
How to get continuous updates during the initial portion of the launch?
How to course-correct? What are the levers?
How to synchronize data within a company and with retailers? |
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Growth by mergers and acquisitions
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How to align two disparate networks to maximize customer service efficiently?
How to understand dependencies among product portfolios?
How to provide a single face to the customer?
How to bring together and rationalize disparate enterprise data – items, customers, vendors? |
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Enhance customer service
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How to make reliable customer delivery promises with prioritization for key customers?
How to understand dependencies between my product portfolios |
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Improving promotional ROI
Solution Details |
What price points are most relevant–by customer and location?
How to leverage the strengths of a brand portfolio?
How to target promotions based upon POS data?
How to get an early read on promotional effectiveness? |
Personal and household products industry challenges |
Strategies to address challenges |
Business issues to address with each strategy choice |
| Improving the bottom line: Reducing costs and improving asset utilization |
Reducing transportation costs
Solution Details |
How to ensure the lowest possible costs while improving “perfect-order” metrics?
How to manage a mix of private and 3PL fleets?
How to understand the impact of inventory strategy on transportation constraints?
How to model my current and future network requirements? |
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Aligning sales and operations
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How to ensure that constraints and targets are understood by various organizations?
How to align and resolve differences?
How to provide a consensus view on an “enterprise plan”?
How to determine the best product mix to improve market share and profitability |
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Reducing inventory
Solution Details |
How to align inventory positions to POS?
How to align inventory and thereby production to product and customer-specific rates of sale?
How to position inventory to ensure flexibility to react to customer demand?
How to enhance my collaboration with customers and vendors? |
